The $5bn CAD investment by Constellation Brands in Canopy Growth Corporation, along with the interest in the cannabis sector by other beverage heavy weights such as Molson-Coors, is conclusive evidence that the emergence of a well-organized and well-financed cannabis industry is here to stay. However, due to the chemical nature of cannabinoids, creating world-class cannabis beverages is likely to be a bigger challenge than many expect, writes Trait Biosciences.

 

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