To see the future of Cannabis production, look no further than wheat, corn or soy

Cannabis and Hemp production. As Cannabis becomes a commodity crop, plant science, improved technology and sophisticated business practices will become vital to successful operations.Among todays’ modern agriculture industry giants are companies like Bayer Crop Science, Syngenta, BASF, and Dow Pioneer. They provide the technology and products that make growing traditional crops agriculturally and economically viable. These industry leaders have yet to turn their attention to Cannabis and Hemp as a result of them being historically illegal or banned substances, creating an untapped market.

Becoming a Competitive Business

The future success of these pioneering licensed cannabis producers will depend on their ability to remain competitive. To accomplish this, they will have to increase crop yields, meet exacting quality standards, protect crops from herbivores and diseases, and adopt sustainable business strategies in the face of rising competition, falling prices and reduced margins.Cannabis and Hemp face the same challenges as traditional crops including harmful pests and plant diseases, both fungal and viral. Pesticides, fungicides and herbicides developed for non-Cannabis plants cannot always be applied to Cannabis or Hemp and many of these treatments are illegal or “off-label” to use. Further, when certain of these chemicals are applied to Cannabis, which may then be heated for extraction or smoking, they can become

toxic. Beyond that, alternative chemical spray applications take years to develop and secure regulatory approval.As the medical, recreational, nutraceutical, and beauty markets drive tremendous demand for Cannabis, production is evolving into a major agricultural enterprise. The challenge to provide highly specific cannabinoid extracts, maximize yields and produce a safe, quality product under highly competitive market conditions is real. Today’s alternative product growers are discovering what traditional agricultural producers learned decades ago – the need for modern plant science. It’s much more than simply improved lighting and better fertilizers. The industry must develop plant science that enables growers to maximize and protect crop yields as Cannabis becomes a commodity crop and prices and margins come under more pressure.